30+second+commercial

For my 30 second commercial pitch I would like to pitch the following: Stay Awake. A made up vitamin to help students focus and memorize everything their teacher says in a class. With added side effects.
 * 1. Choose a product or topic. It can be real or imaginary.**
 * (must be appropriate)**

I want to target students, set the commercial in a class room in the present time. Point form outline of the sequence of events (no dialogue) Remember it can only be 30 seconds total so keep it simple! The commercial must be shot on school grounds Setting: class room Teacher drones on while a student can't stay awake, another student dressed as a 'professional doctor' enters and explains the benefits of this vitamin. Short testament from a student who has used the drug. Ending with a positive shot of happy awake teens while the disclaimers and side affects are explained.
 * 2. Concept Statement /5**
 * Include your target audience and marketing strategy along with the who, what, when, and where.**
 * 3. Treatment /5**